CreativeUGCPerformance
A fashion label that turned UGC into a growth system
Client
MERAKILocation
Mumbai / IndiaYear
2024
MERAKILocation
Mumbai / IndiaYear
2024
The Challenge
Meraki was spending well on ads with creative that aged in weeks. Every winning ad burned out before the next one was ready.
The Opportunity
The brand didn't have a media problem, it had a creative-volume problem. Growth would come from a system that produced tested creative continuously.
The Strategy
We built a creator-led UGC pipeline paired with editorial art direction, then ran structured creative testing so performance decisions were made by data, not opinion.
The Work
Art directionUGC pipelinePerformance creativeCreative testingRetargeting
The Result
10,000+
UGC assets produced
+193%
Return on ad spend
-34%
Creative fatigue rate
UGC isn't a tactic, it's an engine — but only when art direction and testing sit on top of it.
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